LANE 1 · Content Engine
Content Engine takes what you're already creating and gets more value out of it.
Most companies are sitting on more of this than they think.
How it works
A one hour conversation usually has four or five real answers buried in it. Somebody asked a good question, your expert gave a specific answer, and then the file went into a folder and nothing happened.
We pull those out and write them up as pieces that stand on their own, then structure them so somebody searching for that exact problem lands on your page and finds an actual answer instead of a services list.
Call it restructuring. It's closer to editing than to marketing.
Who it's for
Good fit: You're already making something on a schedule and you know it's underused.
Not a fit: If nothing is being recorded and nobody wants to start, Invisible Authority works from documents instead. If the material is in people's heads and not in a file anywhere, that's Authority Interviews.
Outcomes
0
New recordings required from you
Monthly
Citation reports showing where you're being named
Compounding
Every restructured episode keeps working long after it's published
How it works financially
Before anything gets published, we run a Foundation Sprint: a full visibility audit, your entity and schema foundation, a catalog review, and a mapped plan for which episodes get structured first. It's a paid engagement with real deliverables, and it tells both of us exactly what we're working with.
Content Engine is the most direct way into the system, you already made the raw material, so we're not starting from zero. Exact numbers on your strategy call. We don't publish pricing, and we don't do pressure.
Ready when you are
A 20-minute call. Bring your show. We'll tell you straight whether there's enough there to work with, and what it would take to get you named.