Catalog audit
We go through your existing episodes and pull the segments worth structuring, the answers, the examples, the opinions that make you citable.
LANE 1 · Content Engine
Forty episodes on Spotify. A YouTube channel. Hours of you explaining exactly what you know. And when a buyer asks ChatGPT who to call, none of it counts, because answer engines can't cite audio sitting in a podcast feed. We restructure what you've already recorded into the assets AI can find, read, and name you for.
The buried back catalog
Every episode you've recorded holds the exact material answer engines are looking for, real answers, real examples, hard-won specifics. But a podcast feed is invisible to them. No structure, no schema, no citable text. So the AI answering your buyer's question pulls from whoever bothered to publish in a format it can read, even when your episodes are better.
You did the hard part already. The recording. The thing that took years of expertise to say. What's missing is the last mile.
What we actually do
We go through your existing episodes and pull the segments worth structuring, the answers, the examples, the opinions that make you citable.
Each one becomes structured articles, Q&A, and citation-ready assets published where ChatGPT, Perplexity, and Google's AI Overviews look for sources.
We publish, distribute, and send you a citation report every month showing where your name is turning up.
Content Engine works with what you've already recorded. We don't create new content, and you don't add anything to your calendar. Your show keeps running exactly as it does today. We just make sure it finally counts.
Who it's for
Not a fit if: you don't have a show yet. That's a different conversation, one where we record with you, and we'll point you the right way on the call.
Outcomes
0
New recordings required from you
Monthly
Citation reports showing where you're being named
Compounding
Every restructured episode keeps working long after it's published
How it works financially
Before anything gets published, we run a Foundation Sprint: a full visibility audit, your entity and schema foundation, a catalog review, and a mapped plan for which episodes get structured first. It's a paid engagement with real deliverables, and it tells both of us exactly what we're working with.
Content Engine is the most direct way into the system, you already made the raw material, so we're not starting from zero. Exact numbers on your strategy call. We don't publish pricing, and we don't do pressure.
Ready when you are
A 20-minute call. Bring your show. We'll tell you straight whether there's enough there to work with, and what it would take to get you named.