Authority Interviews
Someone on our team interviews your people the way a trade journalist would. What comes out becomes the topics your company gets known for.
The problem with asking
"Clients love us."
"We provide great service."
"We've been doing this for years."
Those are claims. Your competitor's website makes all three of them too, which is exactly why none of them do any work for you.
The point of the interview is to get past the generic answers and into the facts.
The method
Showing you how it works is part of the point.
Answer those about one real job and you've got something no competitor can copy, because it happened to you and not to them.
What happens to it
What we do with it afterward is. A session gives us the anchor topics your company should be known for, plus the pieces underneath them. The write-up of the decision. The answer to the question buyers keep asking. The comparison nobody in your industry will put in writing.
It goes on your site first. Then it gets cut down for wherever else your buyers spend time.
What it takes from you
Someone on our team runs it. You don't prepare, you don't write, you don't edit, and you don't need an audience.
There's no show to launch, no feed to maintain, and no episodes to keep up with. If you want that, it's a different conversation and we'll tell you so.
Fit
Good fit: Your best material is in people's heads. You can put somebody in front of a camera or a phone for a conversation. You've got at least one person who's genuinely good at what they do and terrible at explaining it in writing.
Not a fit: If the idea of being interviewed is a hard no, look at Invisible Authority. That one works entirely from material you already have. If you're already recording things every month and nothing is being done with them, start with Content Engine instead.
Ready when you are
A 20-minute call. We'll tell you honestly whether Authority Interviews fits, or whether another lane makes more sense for where you are.