The monthly interview
Once a month, we sit down with you for a journalist-style interview. Real questions, no script to memorize, no prep homework. Camera on if you want the video assets. Audio only works fine too.
LANE 2 · Authority Launch
We interview you the way a trade journalist would: real questions about the work you actually do. Then we turn that one conversation into the structured articles, Q&A, and citation-ready assets that get you named by ChatGPT, Google's AI Overviews, and every answer engine your buyers check first. You talk. We build everything else.
The expertise bottleneck
Every operator we work with has the same problem. Ask them a question about their business and you get twenty minutes of gold: specifics, war stories, opinions their competitors would never say out loud. Ask them to write a blog post and it dies on the to-do list for six months.
The expertise was never the problem. Production was. So we removed it.
What we actually do
Once a month, we sit down with you for a journalist-style interview. Real questions, no script to memorize, no prep homework. Camera on if you want the video assets. Audio only works fine too.
Your interview runs as a feature on established, already-indexed properties, not a brand-new show starting from zero. Being interviewed is earned media, and answer engines treat it that way.
Each conversation becomes structured articles, Q&A, and citation-ready assets. We publish, distribute across the right channels, and send you a citation report every month showing where your name is turning up.
One hour a month is the whole ask. If even that's too much, or you never want to be recorded at all, there's a lane for that too. We'll tell you straight on the call.
Who it's for
Not a fit if: you already have years of recorded episodes sitting in a podcast feed. That material comes first, and it's a different engagement.
Outcomes
1 hour
Your total monthly time commitment
Monthly
Citation reports showing where you're being named
Compounding
Every interview keeps producing assets and citations long after you hang up
How it works financially
Before your first interview airs, we run a Foundation Sprint: a full visibility audit, your entity and schema foundation, a mapped topic plan, and your first recorded session. It's a paid engagement with real deliverables, and it means interview one lands on ground that's already been prepared.
Authority Launch is a serious ongoing investment in becoming the name AI recommends in your market. Exact numbers on your strategy call. We don't publish pricing, and we don't do pressure.
Ready when you are
A 20-minute call. We'll tell you honestly whether Authority Launch fits, or whether another lane makes more sense for where you are.